Leadership strengths
I bring senior marketing judgment, regional context, and digital fluency to roles where the work needs to move across functions.
These strengths reflect the work I have done across brands, markets, teams, and customer relationships.
Customer discovery, journey mapping, requirements, solution design, implementation coordination, and adoption for digital experiences.
Experience connecting business priorities to customer journeys, digital delivery, and team adoption.
Growth systems spanning marketing, commerce, CRM, analytics, customer experience, and revenue execution.
Regional and international leadership across beauty, wellness, professional channels, and premium consumer markets.
Integrated brand, demand, go-to-market, team, agency, budget, and commercial performance leadership.
Regional and international leadership across beauty, wellness, professional channels, and premium consumer markets.
Ecommerce, DTC, retailer and professional-channel journeys, conversion, CRM, and digital experience.
Professional-channel ecommerce growth and digital leadership across North America.
AI-enabled operating models, automation, data fluency, governance, adoption, and human approval.
Experience translating emerging technology into practical operating models, decision support, and responsible team adoption.
Customer journeys, segmentation, email and SMS automation, loyalty, retention, and reactivation.
Lifecycle and email-automation work across professional beauty, supported by current product operations.
Regional operating models, localization, education, distributor alignment, and cross-market execution.
Hong Kong-based leadership across a multi-market Asia-Pacific portfolio.
That might be a regional marketing remit, a commercial growth brief, a digital experience role, or a broader brand and customer leadership position.
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