Consulting service
Customer Journey and Growth Diagnostic
Find where customers and revenue are being lost, rank the highest-value fixes, and build a clear action plan with owners and measurement.
Where are we losing customers and revenue?
Bruce follows the full customer journey from first interest through the website, CRM, sales or booking, and follow-up. The diagnostic shows where people or information are getting lost and which fixes should come first.
What this engagement helps solve
Customer friction
Find problems in the message, navigation, offer, form, checkout, pricing, or follow-up.
Broken handoffs
Connect marketing, website behavior, CRM status, sales or booking, lifecycle messages, and reporting.
Clear priorities
Create a ranked list of fixes and tests with owners, success measures, and dependencies.
How the work happens
- Review the full journey
Inspect analytics, pages, forms, checkout, CRM fields, follow-up, and customer feedback.
- Find the real cause
Separate traffic, offer, experience, team process, and measurement problems.
- Build the action plan
Deliver quick fixes, larger improvements, testing needs, owners, and decision points.
What is not included
Guaranteed uplift, traffic acquisition, statistical significance without adequate volume, or redesign work not included in the written scope. Additional work can be discussed and priced separately.
Related proof
Wella professional ecommerce growthRelated thinking
Diagnose the revenue leak before redesign