Capabilities

The work I actually do.

I cover trade and channel marketing, brand strategy, growth marketing, AI search, agentic workflows, sales journeys, campaigns and video, and education for beauty, wellness, hospitality, and other premium consumer businesses.

How we might work

A project, an ongoing engagement, or a role.

Built for beauty and wellness, hospitality and restaurants, and premium consumer businesses across North America and Asia-Pacific.

Freelance and consulting

A focused ecommerce, brand, growth, or AI workflow project, with scope and deliverables agreed together.

Discuss a project

Corporate opportunities

Bring brand, ecommerce, growth, and customer experience into a shared plan inside your team.

Discuss an opportunity

Speaking

A talk, interview, or panel on brand, marketing, AI search, or agentic workflows.

Speaking

Capability index

Open the area that needs to change.

01Trade and channel marketingRetailer and partner programs, promotions, sampling, visual merchandising, launch toolkits, and field activation.

Translate global brand and innovation plans into retailer-specific execution that moves sell-through, with budgets, forecasts, and results reviewed with the accounts.

See partner growth

02Brand strategy and marketingPositioning, go-to-market, campaigns, and commercial priorities.

Focus the offer, then connect it to the teams, channels, and measures that move it.

Discuss the work

03AI search and agentic workflowsAI search, orchestration, and digital products.

Turn a commercial need into a useful workflow, website, app, or decision system.

Discuss the work

04Sales and customer journeyEcommerce, CRM, lifecycle, conversion, and service experience.

Improve how customers discover, decide, buy, return, rebook, and recommend.

Explore ecommerce expertise

05Campaigns, content and videoCreative direction, campaigns, content systems, video, and production.

One idea and visual system across launch, ecommerce, and the channels that carry it.

See case studies

06Education, enablement and experienceProfessional education, partner enablement, and service design.

Turn product and brand knowledge into useful customer and partner experiences.

Discuss the work

07Premium consumer and regional growthBeauty, wellness, hospitality, food, and regional growth.

Adapt strategy to local markets and the experience premium customers expect.

See case studies

What needs to change

Write with the problem, not a job title.

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