Capabilities

The work I actually do.

I cover brand strategy, growth marketing, AI and digital products, sales journeys, campaigns and video, and education for beauty, wellness, hospitality, and other premium consumer businesses.

How we might work

A role, a project, or a talk.

Built for beauty, wellness, hospitality, food, and premium consumer businesses across North America and Asia-Pacific.

Leadership

One senior owner across brand, marketing, customer experience, and AI.

Consulting

A defined growth, product, AI, web, or customer-journey decision.

Speaking

A talk, interview, or panel on brand, marketing, or applied AI.

Capability index

Open the area that needs to change.

01Brand strategy and marketingPositioning, go-to-market, campaigns, and commercial priorities.

Focus the offer, then connect it to the teams, channels, and measures that move it.

Discuss leadership

02AI, web and app designAI strategy, workflow automation, and digital products.

Turn a commercial need into a useful workflow, website, app, or decision system.

Discuss a project

03Sales and customer journeyEcommerce, CRM, lifecycle, conversion, and service experience.

Improve how customers discover, decide, buy, return, rebook, and recommend.

Discuss a project

04Campaigns, content and videoCreative direction, campaigns, content systems, video, and production.

One idea and visual system across launch, ecommerce, and the channels that carry it.

See case studies

05Education, enablement and experienceProfessional education, partner enablement, and service design.

Turn product and brand knowledge into useful customer and partner experiences.

Discuss leadership

06Premium consumer and regional growthBeauty, wellness, hospitality, food, and regional growth.

Adapt strategy to local markets and the experience premium customers expect.

See case studies

What needs to change

Write with the problem, not a job title.

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