Naturopathica
Regional Account Manager, North AmericaPartner growth, built around the treatment room.
A stronger spa and wellness partner model, connecting education, field activation, and commercial growth.
Partner growth ahead of goalCase studies
The work, in evidence.
Selected commercial systems, launches, and products. Each case starts with the business problem, shows the work, and keeps the proof boundary clear.
Career work · newest first
Commercial systems that move together.
Work across beauty, wellness, and global consumer businesses — where the promise, the customer experience, and the way teams deliver all need to hold.
Kevin Murphy
Regional Marketing Manager, North AmericaA category launch people could use.
Professional beauty launch thinking carried through education, partners, and the customer-facing experience.
OutcomeContributed to category growth
Read↗Wella Company
Regional Digital Marketing Manager, North AmericaEcommerce connected to the full customer journey.
Professional commerce aligned with education, content, lifecycle communication, and field execution.
OutcomeSustained professional ecommerce growth
Read↗Estée Lauder Companies
Regional Education Manager, Asia PacificGlobal standards, made useful in Asia-Pacific.
Regional operating systems connecting market context, education, and local execution across a complex portfolio.
OutcomeMulti-market Asia-Pacific portfolio
Read↗Current systems
Product thinking, made operational.
Independent work in intelligence, AI visibility, luxury travel, and governed automation. Each case separates what is live, what is built, and what is still in progress.
Sole builder and operator
Beauty intelligence with a source trail.
A decision system designed to make beauty and wellness market intelligence easier to inspect and use.
Intelligence platform deliveredSole builder and operator
A clearer route from visibility to conversion.
A website diagnostic that connects AI search visibility, trust signals, and conversion friction.
OutcomeDiagnostic product deliveredOpen the live product
Read↗Sole builder and operator
Luxury travel research, ready for a decision.
A research system that turns dispersed travel information into clear advisor and traveler choices.
OutcomeTravel intelligence platform deliveredOpen the live product
Read↗Bruce Tyndall Portfolio Operations
Principal Consultant — system architect and builderAI workflows with a human approval point.
A governed content and research workflow designed around traceability, quality checks, and accountable handoffs.
OutcomeGoverned multi-agent workflow delivered
Read↗Next