Naturopathica
Partner growth, built around the treatment room.
A stronger spa and wellness partner model, connecting education, field activation, and commercial growth.
Partner growth ahead of goalCase studies
The work, in evidence.
Selected commercial systems, launches, and products. Each case starts with the business problem, shows the work, and keeps the proof boundary clear.
Career work · newest first
Commercial systems that move together.
Work across beauty, wellness, and global consumer businesses — where the promise, the customer experience, and the way teams deliver all need to hold.
Kevin Murphy
A category launch people could use.
Professional beauty launch thinking carried through education, partners, and the customer-facing experience.
OutcomeContributed to category growth
Read A category launch people could use.Wella Company
Ecommerce connected to the full customer journey.
Professional commerce aligned with education, content, lifecycle communication, and field execution.
OutcomeSustained professional ecommerce growth
Read Ecommerce connected to the full customer journey.Estée Lauder Companies
Global standards, made useful in Asia-Pacific.
Regional operating systems connecting market context, education, and local execution across a complex portfolio.
OutcomeMulti-market Asia-Pacific portfolio
Read Global standards, made useful in Asia-Pacific.Next