Situation
Brands are increasingly evaluated twice: first by Google and AI answer systems deciding what to retrieve or recommend, then by buyers deciding whether the public website is relevant, credible, and easy to act on.
Challenge
Traditional SEO audits often stop at rankings and technical issues, while conversion reviews ignore how entity clarity, authorship, evidence, structured content, and third-party citations affect discovery and trust before the click.
Bruce’s role
Bruce designed and built Revvye as a public-site diagnostic that connects AI search visibility, technical and semantic SEO, service clarity, evidence, buyer relevance, conversion friction, and the path to a revenue action.
Work completed
- Mapped identity, expertise, services, evidence, and conversion as connected diagnostic dimensions.
- Built public-site scanning and structured diagnostic outputs.
- Added AI visibility, question sampling, citation, content, and technical review patterns.
- Connected observed public evidence to prioritized strategic interpretation.
- Created scan, report, roadmap, founder-review, and implementation paths with explicit proof boundaries.
What was built and delivered
Revvye is live as an early-stage diagnostic product demonstrating how AI search visibility and public-site conversion can be evaluated together.
Independent early-stage product; no client conversion, ranking, customer-volume, or revenue claim.
The takeaway
A brand does not win because an answer engine mentions it. The company must also be accurately represented, supported by evidence, relevant to the buyer, and able to convert interest into the right next step.
Supporting material
- Public-site diagnostic architecture
- Identity, service, evidence, and conversion dimensions
- AI visibility and citation review patterns
- Prioritized report and roadmap paths
Why it matters now
Applicable to SEO, AEO and GEO audits, service-page diagnostics, website conversion analysis, evidence and trust reviews, competitor citation comparisons, and prioritized public-site improvement roadmaps.
Live product
Revvye is live at revvye.com.
Context
This case documents an independent early-stage product Bruce designed and shipped. It does not claim customer adoption, client conversion, ranking improvement, traffic, revenue, or ROI.